Barkers Retreat
This branding brief was a hypothetical brand creation for a dog retreat. The brand needed to be functional and used on collateral. Barkers Retreat is a brand that has the potential to become a business with all branding guidelines, uniform, vehicle decals and documentation headers ready
to go.
to go.
Overview
Located just out of Auckland, with an pick up service, Barkers Retreat is an exclusive luxurious dog hotel that allows your dog to roam free at their own pace, play with new and old friends, and explore the great outdoors. Our guests receive a lot of supervised playtime and get a balance between fun and relaxation. The facilities have a fully air conditioned indoor area for your dogs comfort and luxury rooms ranging for your dogs needs, we have an elegant grooming and day spa for your dogs rest and refreshment, we also have an onsite world renowned puppy training facility. Barkers Retreat understands that the separation process can be hard for some of our guests. We have 24 hour supervisors and vets to support your dog through this transition. Barkers Retreat keeps in contact with you to lets you know what your dog is doing on their holiday. this is also helpful for the mental wellbeing of you and your dog. We cater for all medical and dietary needs including Arthritis
and Diabetes.
and Diabetes.
Values
This brand is intended to be executed following the values; Luxury, Exclusiveness, Nurture, Loyalty and Honour. These values should be reflected through this style guide.
The development process for this brand was a lengthly process that ended with an overall company and three subsidiary brands to relate to different consumers and the general well being of the dog.
The corporation is developed for the dogs that need some relaxation and a holiday from the stressful job of being man's best friend.
Uniform
Vehicle Decal and Copyright
